Tesla's president and CEO, Ze'ev Drori, made the announcement today on his corporate blog that production of the Roadster has officially begun. Tesla originally set a date of March 17th for "regular" production of the Roadster, and the folks in Hethel have met that obligation today. From here, Tesla intends to get started on its retail efforts, with both a Los Angeles location and a Menlo Park facility for sales and service for the 600 roadsters expected to be built over the course of 2008. Tesla is hoping that they'll be able to produce around 100 Roadsters each month, up from its current level of one to five cars per week. All the models being produced this year have already been spoken for, so any orders that come in will be sold as 2009 models.