is, well... good. As such,
, already having dedicated millions of dollars to enhancing its production facilities, is looking to add more hands in a bid to keep up with the ever-growing demand for its cars. Production in 2007 was up 25% over 2006 to 1,000 units, and RR execs see another 10% of growth likely for 2008. Credit emerging markets for the increase in demand, especially
, in which 100 cars are expected to be sold by year's end. That's up from 71 of the mega-sleds sold there in 2006. Where people are coming into money, they're buying Rolls-Royces. After all, as status symbols go, the Spirit of Ecstasy is almost without peer, and few luxury objects communicate wealth like a big new Roller. The
(saloon or drophead, take your pick) might well be
ultimate arrival machine. Things are going so well, in fact, that the automaker is basically sold-out through 2009. Better get that
second production line
going soon, guys.
[Source: Financial Times]