An elemental three-box in fetching metallic orange dubbed the Pure came out on top. Team member Stewie Jones explained that the idea was to make the Pure a spiritual successor to the Datsun 510, trading on the same type of goodwill that sells MINIs, and building on legend like Nissan's done with generations of Skyline. Nissan gets the inside scoop on what urban youth really wants, and that's a commendably simple and effective concept. We'll get our chance to ogle the scale model of the Pure at SEMA's expansive event next week, and we wish that someone had rewarded us for incessantly drawing cars in high school, instead of dooming all of our best work to the trashbin.
[Source: New York Times via Kicking Tires]