Toyota responds to Consumer Reports assessment, says little

Back in high school, the less popular among us would always take some pleasure in the star quarterback having a bad day on the field. Such was the case yesterday when Consumer Reports revealed that it was no longer recommending three Toyota vehicles: the V6 Camry, V8 Tundra 4WD and Lexus GS AWD. Media outlets including your truly focused on these three vehicles, and CR itself stated that Toyota was "showing cracks in its armor." Certainly those sick of hearing about Toyota's sterling reputation for quality took some satisfaction in the automaker's fumble.
That was yesterday, and today Toyota has a response, which can be read after the jump. It basically reminds us that despite the loss of three vehicles from CR's recommended list, Toyota still managed to garner more models named "Most Reliable" than any other automaker. Toyota, Scion and Lexus still ranked very high among the most reliable makes, and collectively the company came in third place.

In an interview with Automotive News, VP of Toyota Motor Sales USA, Jim Lentz said the company was aware of the problems with the Camry V6, which were traced back to its transmission, but are puzzled as to why the Tundra and Lexus GS were included.

Even though Toyota may have dropped the ball yesterday, it still remains a marquee player in the auto industry and has an enviable highlight reel. Time will tell, however, if yesterday's trouble at the hands of CR will become a repeat performance.

[Source: Toyota, Automotive News - sub. req'd]


TORRANCE, Calif., Oct. 16 /PRNewswire/ -- Toyota, Lexus and Scion models collectively led the industry with the greatest number of models, 17, ranked "Most Reliable" in this year's Consumer Reports Reliability
Survey. With dozens of models from three dozen makes vying for a spot onthe magazine's "Most Reliable" list, only 39 were chosen. Toyota, Lexus and Scion models accounted for 44 percent of the list.

Toyota, Lexus and Scion earned three of the top six places among most
reliable makes. Collectively they ranked third place in reliability among all automakers.

"Over all, this survey reflects well on our products," said Toyota Motor Sales Executive Vice President Jim Lentz. "However, we're taking measures every day to continue to sharpen quality and enhance customer satisfaction."

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of over 1,400 Toyota, Lexus and Scion dealers in 49 states. Established in 1957,TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.

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