SEMA 2008 coincides with Halloween this year, and as we've already reported, Toyota will use the show as a backdrop for the intros of the new Corolla and Matrix. Yesterday, the automaker revealed the first teaser image of the latter, all dressed up in its Halloween costume. Considering the horrific "costumes" some other SEMA exhibitors use to (cough) enhance their cars, we think Toyota is to be applauded for its restraint here. We're sure forward visibility through the eyeholes is not a problem at all. Plus, it probably just passes through other cars, walls, and assorted road obstacles anyway, so collisions aren't a concern, either.
We'll be there to see what's under the sheet next month.
Toyota To Stage U.S. Premiere Of 2009 Corolla And Matrix At 2007 Sema Show
September 25, 2007 - Torrance, CA - Toyota Motor Sales, U.S.A. (TMS), Inc. will stage the U.S. premiere of the all-new 2009 Corolla and Matrix at a press conference at the 2007 Specialty Equipment Market Association (SEMA) Show, held October 30 - November 3, 2007 in Las Vegas.
Originally launched in 1966, Corolla first arrived in America in 1968 to instant success. For nearly four decades, Corolla has been synonymous with Toyota quality, style and value, earning a distinction as one of the most trusted cars in America. Over that span over 30 million Corollas have been sold worldwide, making it one of the best-selling cars of all time.
Toyota's press conference will be held on Wednesday, October 31 at 10:10 AM in Pavilions nine,10 and 11 of the Las Vegas Hilton. It will be simulcast live to the Toyota display area on the second floor of South Hall. A video clip of the press conference will be available for viewing following the event on the Toyota.com website.