Toyota also commented on the Tundra's performance in the market place, saying, "from the beginning, we were ready to offer incentives," and "We had some concerns about the Tundra, but the plans have been achieved." Incentives are certainly a permanent part of the game now for automakers offering full-size pickups, and Toyota is not immune. Nevertheless, as we reported yesterday, sales are doing well, with the Tundra possibly overtaking the GMC Sierra 1500 in units sold year-to-date at the end of Q2. According to Mike Levine from pickuptruck.com, while hitting the 200,000 unit/year mark may be in question, there's still a chance the Tundra could overtake the half-ton Dodge Ram in sales by the end of the year.
[Source: Automotive News, sub. req'd]