As Hyundai is moving towards a reputation that nearly equals that of the Japanese automakers, it is important that its dealer network match the company's commitment to delivering top-notch vehicles. Wilhite hopes the dealers will improve and stay on board, but if they don't, they will be forced out. Sort of. The dealers can still take their cases to the motor vehicle board in their state or even appeal to out-of-state courts before losing their franchise rights. Another 144 problem areas were identified by Wilhite as areas of concern, but no similar threats to drop these dealers were issued.
With products like the new Genesis and Veracruz showing Hyundai's desire to move upmarket, this is an important issue to iron out over the next couple of years. Good product will get people into the dealership, but good customer service will sell the marque and guarantee repeat customers and higher resale values.
[Source: Automotive News – sub. req'd]