Baby Roller will double Rolls-Royce output

We figured the new baby Rolls might increase sales, but Rolls-Royce is saying it expects the car to double output to 1,600 units when the junior model debuts in 2010. That model's design has finally been approved according to R-R CEO Ian Robertson. As we told you earlier, the new model should be getting its own platform with a V8 and possibly the Phantom's V12 as an option. We certainly can't get up the nerve to refer to it as an entry-level Rolls, with prices expected to run between 200,000 and 300,000 euros, or about $260,000 to $400,000 currently.
It took Rolls several years to hit the 3,000 Phantom sales mark, so when Robertson says they don't intend to compete with the volume brands, we believe him. Extra production will come from adding a second shift at the Goodwood factory. While he wouldn't give any further details on the lower-priced model, Robertson did say that it will be unmistakably Rolls-Royce. He also said that the new Phantom Drophead Coupe convertible we first saw in Detroit is officially sold out through 2008. We should start seeing them on the road in August, Stateside.

[Source: Automotive News, sub. req'd]

Share This Photo X