SEMA: Street Concepts and Hyundai do the Sonata right

Subtlety and modesty are rare commodities in Vegas this time of year, but Hyundai hit all the right spots when customizing their Sonata sedan. The clean styling of the Sonata lends itself well to an understated body kit that looks more OEM in its fit and finish. Black paint couples nicely to the Axis wheels that frame the Brembo big brake kit. The addition of the beefy stoppers is deceiving as the Sonata doesn't get much in the way of go fast goodies. The stock springs were nixed in favor of a set of Eibach coils and the exhaust was replaced with a custom, dual Studie exhaust.

The clean theme carries into the interior, with custom suede and leather seats, and a steering wheel wrapped in what looks to be alcantara. As for audio, Hyundai elected to replace the stock equipment with units from Infiniti and Kenwood and fitted monitors in the headrests for rear seat passengers.

We'd like to see another trim package for the Sonata above what Hyundai already offers and if this SEMAified ride is any indication, we know that the automaker could do it up right and, ahem, tastefully.

More pics are available after the jump.