A psychographic study has determined green aptitude of people in Great Britain, and car salesmen are on the brown side. The Green Net Aptitude scale was developed by npower
and an analytic social psychologist. Teachers with high level of education looking to a future with children score high. Real estate agents looking for a quick sale are lower. By location, those in the West Midlands were the least green and residents of Yorkshire are into recycling and saving power. Overall, men are less green than women. Scots go for wind turbines while those on the east side of England are likely to try solar panels.