The average sticker price for the Chrysler wing of DaimlerChrysler only rose $38 for the 2007 model year. The slashing of prices on the Durango and Pacifica lines is partially to blame for this relatively low increase in average MSRP. Chrysler cut the Pacifica down by $1,318 on average and the Durango by $1,852 from the final sale prices of 2006 models. The Durango also fell victim to the public's movement away from full-size SUVs in general, with sales down 40.1 percent for the first eight months of this year. The Pacifica is not faring too well either, with a 13.1 percent drop over the same period.
We wonder if Chrysler's plans to introduce a hybrid version of the Durango will help reverse the vehicle's recent decline in popularity. It should help, but it's very unlikely that it'll return things to the way they once were. Life isn't going to get any easier for the Pacifica,either. It faces a lot more tough competition in the near future. GM's eight-passenger Saturn Outlook and GMC Arcadia will be arriving soon, and Ford is preparing to bring its Fairlane people-mover concept into production as well.
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