Just as the tax incentives for the Toyota Prius
are slowly evaporating, the base price of the car will see an increase as well. Toyota Motor Corp
. just announced it will raise the starting price of the 2007 Prius
by 2.1 percent. A new Touring Edition version will also be introduced, sporting larger wheels and a stiffer suspension, to help boost sales. The increase in price for the base model is $450, to $22,175, while the Touring Edition will start at $23,070. While sales of the Prius fell 5.9 percent, it is still the best-selling hybrid
in the U.S. Toyota
blamed part of the sales decline on a lack of dealer
availability and limited supplies of nickel-metal-hydride batteries used in the Prius. The 2006 sales are expected to at least match the 2005 sales total.
[Source: Chicago Tribune]