Hebei Zhongzing is a small automaker even by Chinese standards, with a total annual output of last year amounting to only 7,840 vehicles. No vehicle in its current lineup meets U.S. emissions and safety standards, either. The company's president acknowledges that "technology is a huge obstacle," according to Autoweek. Meeting U.S. emissions and safety standards has been a thorn in the side of Malcolm Bricklin, whose insertion of Chery Automobile into the U.S. market has been delayed by this country's stiff safety and emissions requirements.
Zhongzing joins Malcolm Bricklin's Chery Automobile and Shufu Li's Geely Automobile Company in the Chinese auto industry's effort to establish a presence in the biggest automotive market in the world.