Motor Trend will be launching a 24-hour broadcast TV network sometime in 2007 that will be available via multicast broadcasts. The network will be available in local markets where broadcasters find themselves with excess bandwidth during the transition from analog to all-digital broadcasts. Apparently MTTV will be the filler of choice for these stations that are looking for digital content to offer. Multicast Networks Group is partnering with Motor Trend’s parent company, PRIMEDIA, to shop the network around the country to station’s starving for content.
The endeavor will be an interesting experiment and will certainly test how far the Motor Trend brand can be stretched. Will you watch?
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