will be launching a 24-hour broadcast TV network sometime in 2007 that will be available via multicast broadcasts. The
network will be available in local markets where broadcasters find themselves with excess bandwidth during the
transition from analog to all-digital broadcasts. Apparently MTTV will be the filler of choice for these stations that
are looking for digital content to offer. Multicast Networks Group is partnering with Motor Trend’s parent
company, PRIMEDIA, to shop the network around the country to station’s starving for content.
endeavor will be an interesting experiment and will certainly test how far the Motor Trend brand can be stretched. Will
[Source: The Auto Channel]