While the headline for this J.D. Power survey highlights the significant rise in global demand for diesel engines in light-duty vehicles, the article points out that the increase will be seen outside of Western Europe, which has been the driver for growth of diesel vehicle demand in the last 10 years. The diesel share for the U.S. is expected to grow significantly, while other countries like Japan are still skeptical about oil burners. Even though Japan remains hesitant, Toyota is predicted to become a major diesel engine manufacturer to address demand for the engines in its various markets.
[Source: J.D. Power & Associates]

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