An Automotive News report suggests that we can expect another Toyota assembly plant in North America sooner than later. Toyota, which already has five North American assembly plants with two more under construction, will run out of capacity soon after 2010, about the time when Steve Sturm, VP of North American planning for Toyota Motor Sales U.S.A., predicts that 64 million new Gen-Y car buyers will ignite a new car sales boom.
In 2005, Toyota's North American sales were over 2.4 million (having more than doubled in ten years), with nearly two-thirds of those vehicles manufactured in North America.
One likely possibility is a Yaris plant in Mexico, as budget cars will probably bear the brunt of any Gen-Y buying boom, and the Yaris is sold in Canada, the U.S. and Mexico. Currently, the Yaris is imported from Japan.
[Source: Automotive News]
In 2005, Toyota's North American sales were over 2.4 million (having more than doubled in ten years), with nearly two-thirds of those vehicles manufactured in North America.
One likely possibility is a Yaris plant in Mexico, as budget cars will probably bear the brunt of any Gen-Y buying boom, and the Yaris is sold in Canada, the U.S. and Mexico. Currently, the Yaris is imported from Japan.
[Source: Automotive News]
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