Advance orders for the new model are running ahead of expectations, and the company is already running out of "build slots" for the convertible.
The new drop-top will be loosely based on the 100EX concept (shown at right) first shown in Geneva in 2004, although it will be somewhat smaller. While it will share technology and engineering with the current Phantom, the smaller convertible will be built on its own light-weight aluminum space frame. It will be powered by the same 6.75-liter V12 engine as the Phantom.
Interestingly, the North American market accounts for fully half of all Phantom sales, with the Beverly Hills dealer selling more Phantoms than any other in the world, followed by London, Tokyo, Dubai and Abu Dhabi.
Robertson alluded to future new models, beyond the convertible, but declined to offer any specifics.