Earlier today Jaguar took a major step to regaining its image as a leader in the market for luxury sports cars, with the completion of the first production XK, shown above alongside another seminal Jaguar, the D-type.
The car rolled off the line this morning at Jaguar’s Castle Bromwich plant, also the site for XJ and S-type production, much to the delight of Jaguar management and staff. Jaguar’s Managing Director, Bibiana Boerio, said that, “The launch of a new Jaguar sports car creates momentum, excitement and a buzz that marks an historic step in the company’s revitalisation plans.”
The company has made a significant investment in facilities and equipment to build the aluminum body-structure of the new car, on top of the previous investment in tooling for the aluminum-bodied XJ. It’s safe to say that Jaguar’s near-term fortunes will rise or fall on the success of the XK.
Look for Autoblog’s coverage of the public debut of the XK Convertible at the NAIAS in January.
[Source: Jaguar]
Sign in to post
Please sign in to leave a comment.
Continue