Thanks to John over at FJ Cruiser Forums we get a sneak peak at some promotional material Toyota has produced for its new FJ Cruiser. The two pages shown on the forum are of a letter written by Bill Burke of 4-Wheeling America, LLC, who attended a three-day trip in which an FJ Cruiser conquered 18 miles of the Rubicon Trail. Burke states that he had his doubts but "the FJ literally walked through the Rubicon." Since the this off-road trail is synonymous with Jeep's system of trail rating for its vehicles, it's clear what message Toyota is trying to make by running the FJ through the Rube, nature's most difficult obstacle course.
Related posts:
Toyota kicks off its marketing campaign for the FJ Cruiser
2007 Toyota FJ Cruiser preliminary specs
2007 Toyota FJ Cruiser – first look at interior

Share This Photo X