Compared to the same month last year, incentives dropped an industry average of nearly 21% last month. General Motors posted a drop of nearly $1,000 and no longer leads the industry, but then again we also know what happened to its sales. Hyundai, who cut its incentives nearly in half, also was rewarded with a drop-off in showroom activity. Can anyone say, "customary price point"? Note that Honda and Toyota's incentive spending is still far below everyone else in the industry.

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