It's probably just a bit too early to judge the impact of employee pricing on long-term market share, but we're getting closer to getting the data necessary to make that call. Merrill Lynch is projecting a September sales fall-off of 28% for GM over year-ago levels, with Ford and Chrysler seeing smaller but still significant drops. In the highly technical language used by the investment firm, this indicates that employee-pricing deals have "gone kaput". The traditional pick-up in sales in December is said to be the only potential bright spot before the end of the year. Jerry Flint weighs in with his thoughts over at The Car Connection, and comes to the same conclusion, noting that VW and smaller Japanese manufacturers can expect similarly dismal sales through the end of the year.
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