Audi to get the heck outta Dodge… er, Auburn Hills

Michigan's not cool enough for Audi, the Detroit Free Press reported this morning. Evidently, the niche carmaker wants to move out of state within five years to a hipper place where both potential buyers and employees are young, trendy and affluent, such as New Jersey, the home state of BMW and Mercedes-Benz, or perhaps Chicago or Atlanta. Living in Michigan, I wonder if they don't have a point… All snobbery aside, Audi does make the point that it is having trouble competing with GM, Ford and DaimlerChrysler for talent.

Because working for an American car company is a really stable thing to do these days.