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For all the negative impacts pundits claim will follow General Motors' Employee Pricing plan, one firm says the public relations payoff is big. The Delahaye Index, which ranks corporations by their reputation in the media, shows a jump for GM from a lowly 13 in the fourth quarter of 2004 to a respectable ranking of 4 this third quarter of 2005, beating out companies like Coca-Cola and Bank of America to land just behind Microsoft, Wal-Mart and Time Warner. The spike in public opinion can't hurt as GM renews its efforts to turn around the company.

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