The Big 3 are facing declining market share, having gone from 62% in 1999 to 54% in 2004, according to R.L. Polk. During the same time period, European car registration held relatively steady, while Asian vehicles surged from 31% to 39%. The problem for the Big 3 is that demographic trends are running against them. First, the Big 3 do poorly along the coastal states, where the majority of population growth is slated to take place over the next 25 years. Indeed, in the five fastest-growing states, the Big 3 market share is already below 50%. Second, imports do significantly better than domestics with Hispanics, which is the largest-growing ethic group in the US. And finally, as we've seen, young people tend to prefer imports. So how long will it take for the Big 3 to drop below 50%? Their employee-discount promotions may have bought them another year or two, but the sales data suggests that they're not taking sales away from imports. I think it's premature to say that it'll occur before the end of this year, but it could very well happen by the close of 2006.
Hi! We notice you're using an ad blocker. Please consider whitelisting Autoblog.
We get it. Ads can be annoying. But ads are also how we keep the garage doors open and the lights on here at Autoblog - and keep our stories free for you and for everyone. And free is good, right? If you'd be so kind as to whitelist our site, we promise to keep bringing you great content. Thanks for that. And thanks for reading Autoblog.
Here's how to disable adblocking on our site.
- Click on the icon for your Adblocker in your browser. A drop down menu will appear.
- Select the option to run ads for autoblog.com, by clicking either "turn off for this site", "don't run on pages on this domain", "whitelist this site" or similar. The exact text will differ depending on the actual application you have running.
- Refresh the Autoblog page you were viewing. Done!
You still haven't turned off your adblocker or whitelisted our site. It only takes a few seconds.