Toyota has pledged itself to a mission of selling 1,000,000 hybrids worldwide "as soon as possible", according to the company's president Katsuaki Watanabe. That sounds like a goal just vague enough to be easily attainable. The automaker is moving forward with new hybrid models and has announced plans to produce a hybrid pickup based most likely on the FTX concept shown a year or two ago at the Detroit Auto Show, which sported a hybrid/V8 powertrain.
One could argue that Toyota's hybrid pickup will be the first of its kind in the U.S., possibly reducing the Big 3's monopoly on big trucks even further. GM faithful, however, could also make the point the General began selling "hybrid" pickups in 2005.

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