The Polk Center for Automotive Studies is about to release a study that reveals while American consumers are aware of and considering hybrids, they're not yet willing to buy them due to additional costs associated with the technology. The study states that 61% of people surveyed might consider the purchase price a deterrent and 30% believe the benefits would not justify the extra investment. On the flip side, nearly two-thirds of those polled did not think hybrids are a fad.
Keep in mind that the study included a sample group of only 307 participants. It seems pretty sketchy to us to extrapolate the feelings of hundreds of millions of people from those of only 307. We could publish our own study with more participants based on the high number of comments from the last few hybrid-related posts.





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