Ford behind on 900,000 F-150 sales goal

Not long after Ford announced it was gunning for a repeat of last year's phenomenal sales of the F-150, Ford's new president, Darryl Hazel, has announced that sales are on pace to hit 850,000 units in 2005. Ford is still hoping to be the first automaker to sell over 900,000 units of any vehicle in back-to-back years, but admits that aggressive marketing and pricing incentives may be needed to spur sales. We bet if Ford gave away a free iPod with the sale of an F-150 it would meet its goal by August.