Jaguar to become lower volume line

Back in the Nineties, Jaguar was trying to position itself along side BMW. They created the X-type off a Ford Modeo platform to compete with the 3 series. Their plan failed and now they are looking to take the brand in a different direction. Timelines show that there is no planned replacement of the X-type for several years, which could indicate that it will be removed from the line up entirely. Talk within Jaguar may indicate their new target is Porsche, a lower volume but highly profitable manufacturer.

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