Subaru's new marketing vital

AIADA's Frank Giovinazzi takes on the new "Think.Feel.Drive" campaign by Subaru and its importance to the automaker as they launch their most radical vehicle ever. The B9 Tribeca SUV will receive a whole new treatment from a New York ad agency. Their target market is called "inspired pragmatists." I wonder who came up with that one. But it is accurate. I don't remember the last Subaru slogan, but I did remember Lance Armstrong. So bicyclists probably know about Subarus, but does the guy who is looking at a Grand Cherokee know there is a Subaru coming out to compete with it?