Usually we're used to getting a free t-shirt or strategy guide if we pre-ordered something small like a CD or video game, but Subaru is trying the gimmick out with a $31,000 SUV. If you create your pre-order now on their website you can choose from either a portable XM radio, $500 L.L. Bean Gift Certificate or the towing package. We'd be curious to know how many people actually carry through with the pre-order, but there really is no way to judge whether or not $500 pulls in more people than would have ordered the SUV anyway.

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