We're still trying to forget that Tomb Raider 2 ever happened and we bet Jeep is trying to forget the cash they lost sponsoring the mess. Once bitten, twice ready to try it again. Now it's a Indiana Jones-looking action film called Sahara. Matthew McConaughey has put the bongos down and clothes on to star with Penelope Cruz in the Clive Cussler based movie. McConaughey plays Dirk Pitt who makes sure his Jeep Wrangler Unlimited gets enough screen time to make Jeep feel it's money well-spent. They actually filmed special parts of the film to use specifically for Jeep commercials. Be prepared for the Jeep-Sahara commercial barrage starting this month. Oh, and of course there is a special edition Wrangler Unlimited Sahara, with a chrome grille, 30-inch tires, color-keyed fender flares, badges (and the ever special "numbered" plaque inside) and taillight guards.

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