Mercury delivers oddest web campaign of all time

Just as I was leaving work today I got a press release from Ford. The release says there's a new website that launched today to promote Mercury and their new, more youthful audience. I have absolutely no idea who is going to become engrossed by this 10-episode interactive series called Meet The Lucky Ones. There is a nod to indie-films as Napoleon Dynamite and The Royal Tannenbaums are both mentioned in the press release, but the site is like a whacky version of Clue trying to discover the mysteries of this weird group of people. Much more interesting is the actual Mercury site. I'll admit that I don't visit it often but it looks pretty nice now, especially the intro movie/feature list for the Mariner. Great idea and execution but Meet The Lucky Ones didn't do anything for me.