VW's head goatee Bernd Pischetsrieder recently told the Italian newspaper Il Sole that his company "will lose nearly 1 billion euros in the United States this year due to the weak dollar and the (product) lineup which is waiting to be renewed." VW is forced to sell their vehicles at a certain pricepoint in the cutthroat US market, meaning that they cannot compensate for the weak dollar or the fact that their cars are becoming more expensive to build. The old home market isn't exactly helping out either, as Germany is suffering from what might be termed an "illness of the economic variety." VW hopes that brining ex-DCX exec Wolfgang Bernhard on board will help energize its model lineup so that VW can experience the glow of awesome sales, in which DaimlerChrysler is currently basking.
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