In order to try to double sales of the flagship Phaeton in the UK, VW is loaning 10 "well known" celebrities the large luxury sedans for six months. Among the lucky: Joan Collins and Lord Charles Brockett, Britain's famous insurance defrauder (who, it should noted, once tried to convince his insurance company that some of his cars had been stolen, when in fact he'd had them hidden at his country estate). VW claims the Phaeton is ideal for people seeking luxury without attracting attention—  although I don't know if these celebs have that kind of problem.

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