Only the product worked really, really well. And the Jeep Wrangler Unlimited has gained 15 inches from bumper-to-bumper over the standard-issue Wrangler, serving to significantly expand cargo space and interior room. Besides the stretched wheelbase and associated body panels, the JWU is pretty much identical the the Wrangler we're all familiar with— same boxy rugged shape, same 190-hp straight six under the hood, same lack of decent on-road manners, which are sacrificed in the name of off-road ability. The only other increases come in towing capacity and base price: the former jumps from 2000 lbs. to 3500 lbs., the latter number to just a single fiver under $25,000.