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First Drive: 2009 Suzuki Equator

Suzuki has chosen a rather dubious time to enter the pickup truck market with the 2009 Equator. As you are surely aware, trucks and SUV sales are way down from their apogee a few years back, and small cars like the ones that have historically filled Suzuki showrooms are all the rage. So, why would the Japanese automaker even bother with a mid-sized pickup truck based on the Nissan Frontier? That's a good question, and we aimed to find out when we grabbed the keys to Team Yellow's first-ever real pickup contender in the U.S. Read on to see what the Suzuki Equator has to offer. © ... Read More

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    Suzuki Equator
    Featured: These are your top 10 worst-selling vehicles of 2012
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    Despite 2012 being the best year of auto sales this country has seen since 2007, not every vehicle got an equally large share of the sales pie. Some barely got a sliver, as evidenced by this year's list of the top 10 worst-selling vehicles of 2012. We've dug through sales data from every automaker to come up with this year's list and, like last year, ...

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    Suzuki Equator
    These are your top 10 worst-selling vehicles of 2011
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    Where there are winners, there are inevitably losers. Last year was exceedingly kind to big pickups, sprawling family sedans and SUVs, but not every model came out of 2011 with big sales figures. We took the time to dig through the low-selling models of the past 12 months to find out which vehicles produced throughout the year were the biggest duds. Since ...

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    Exclusive: Suzuki considering (another) small pickup for U.S.
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    The compact pickup market in the U.S. has been languishing for more than a decade, but that doesn't mean that a fuel-efficient truck with a small footprint doesn't have a place in the States. Suzuki has been watching the market closely and thinks that it could make a case for bringing a pint-sized pickup to North America. When asked what could be coming ...

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    Suzuki Equator
    Suzuki details 2010 SEMA plans
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    Suzuki has announced its plans for this week's 2010 SEMA show. The automaker is bringing three cars out to the Las Vegas convention center: A Kizashi modified by Delta Tech Engineering, an Equator pickup truck customized by ICON Vehicle Dynamics, and the salt flats-blasting, 203-mph Kizashi Bonneville Special. The Suzuki Kizashi Bonneville Special is a ...

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    Suzuki Equator
    Suzuki recalls SX4, Grand Vitara and Equator for overheating Garmin sat-nav units
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    When Garmin issued a recall on its Nuvi portable navigation system a couple of weeks ago, Japanese automaker Suzuki informed us that it would need to issue a follow-up recall for a few vehicles in its lineup. After all, Suzuki offers dashboard-mounted Garmin GPS units in its Equator, Grand Vitara and SX4 models, and unfortunately, the Nuvi navis supplied ...

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    Suzuki recalls 2010 Equator pickups over suspension concern
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    Remember the Suzuki Equator – the overlooked, rebadged version of the Nissan Frontier that went on sale in early 2009? There hasn't been much to talk about the slow-selling Fronquator, but now a recall involving vehicles manufactured between November 2009 and March 2010 (a whopping total of 582 units) brings the little truck into the front of our ...

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    Suzuki Equator
    Suzuki re-starts the free gas spiff, extends offer to full model range
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    Last year, Suzuki offered its "Free Gas for Summer" promotion on SX4 Sport and Crossover models. Apparently, it was a bit of a success, since the automaker is not only reviving this campaign, but is spreading the promotion across its full model range (Kizashi, Grand Vitara, Equator and SX4 models). Since fuel prices commonly rise in the summer months, we ...

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    Chicago 2009: Suzuki circles the wagons with three customized Equators
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    Chicago Preview: Suzuki bringing three Equator concepts to Windy City. Again.
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    At last year's Chicago Auto Show, Suzuki showed off three versions of its reworked Nissan Frontier pickup, the Equator. The three concepts were the RMZ-4, Quad and Quay, which represented trucks to haul a superbike, a quad and a boat, respectively. Since then, we've driven an Equator and heard that the production truck will sell for $17,995. Flash ...

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    Suzuki Equator priced from $17,995
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    Suzuki has just released pricing information for its brand-new Equator midsize pickup truck, and, not surprisingly, it apes the asking price of its Nissan Frontier platform-mate. For 2009, the Equator will start at $17,995, just a few hundred bucks more than the Frontier at $17,460. That base sum will get you a 2.5L four-cylinder engine with 152 ...

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    Suzuki Equator
    First Drive: 2009 Suzuki Equator
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    Suzuki has chosen a rather dubious time to enter the pickup truck market with the 2009 Equator. As you are surely aware, trucks and SUV sales are way down from their apogee a few years back, and small cars like the ones that have historically filled Suzuki showrooms are all the rage. So, why would the Japanese automaker even bother with a mid-sized pickup ...

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    Suzuki Equator
    Spy Shots: Suzuki Equator
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    A production Suzuki Equator has been snapped while hanging out in California, and the nose job looks successful. The Equator is virtually pure Nissan Frontier, besides the front sheetmetal, but that's not a bad thing. The Frontier is a handsome 2/3rds scale Titan, probably the most attractive of the "compact" pickups. Configurations will mirror the ...

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    Suzuki Equator
    Autoblog Podcast #87
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    The Chicago Auto Show wasn't that eventful, but that's what we lead off Autoblog Podcast episode #87 with. The Challenger was the biggest deal, followed by the Denali XT, and then a bunch of inconsequential things. We did find ourselves talking about the Suzuki Equator and the Ford Transit Connect, too. We give you our first up close and personal ...

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    Chicago 2008: Suzuki Equator ready to tackle new frontiers
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    click above to view high-res gallery of the Suzuki EquatorSuzuki's Gene Brown showed the automaker's rebadged Nissan Frontier named the Equator today at the 2008 Chicago Auto Show. The Suzuki Equator is set to go into production by the end of this year and should deliver a decent truck experience, seeing as how it is based on the already proven Frontier and ...

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    Suzuki Equator
    Autoblog Podcast #86
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    Episode #86 of the Autoblog Podcast is well-caffeineated. We spend a good bit of time talking about the excitement that's filled the Autoblog garage lately. Damon used a handily available Audi R8 as a chase car when we went to drive the Tesla Roadster, and Alex has been sampling the Subaru Tribeca and STI, as well as a rogue Volvo S80. John has been having ...

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    Suzuki Equator
    Chicago '08 Preview: Official rendering of Suzuki Equator released
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    click above image to enlargeAfter this rendering of the Suzuki Equator pickup was published a bit early in the March/April issue of Truck Trend magazine and then scanned and published all over the internet, Suzuki decided it might as well let the public have a good luck at the truck instead of staring at a crappy scan. Thus, it has released the official ...

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    Chicago '08 Preview: Suzuki Equator shown in Truck Trend
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    Truck Trend is quickly becoming a thorn in the side of a couple automakers, first by spilling the beans about the 2009 HUMMER H3T in its March/April issue, and now by revealing details about the new Suzuki Equator in the same issue. The rebadged Nissan Frontier is set to make its official debut next week at the Chicago Auto Show, and the illustration ...

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    Suzuki Equator
    Chicago '08 Preview: How the show is shaping up...
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    The Chicago Auto Show -- assumed by at least one journalist to be Detroit's greatest threat -- is a scant two-and-a-half weeks away. That means it's time for the first bits of info on the vehicles that will be showcased in the million-plus square feet of McCormick Hall.The not-so-sexy debuts will include the Chevrolet Traverse (or whatever it ends up being ...

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    Suzuki Equator
    Nissan-built Suzuki pickup confirmed
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    Nissan is all about collaboration with its competitors, as evident by the rumor today that it could enter into an agreement with Chrysler to co-develop cars, trucks and engines. Japan's third largest automaker partnered up with Suzuki in 2006, and as Mike Levine from Pickuptruck.com figured out, one big collaboration that has resulted is a new mid-size ...

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    Suzuki Equator
    Suzuki Equator mid-size pickup slated for Chicago debut
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    Suzuki Grand Vitara Pickup Concept from 2000 Tokyo Motor ShowSuzuki is the little automaker with pluck, having galantly reached its ambitious goal of selling 100,000 vehicles in the U.S. last year. Soon another model with join Suzuki's lineup, and it's probably not what you think. Pickuptruck.com is reporting that the Japanese automaker will likely debut a ...

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