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Nissan Leaf website is totally for the kids

by Sebastian Blanco (RSS feed) on Dec 10th, 2010 at 9:58AM

How do you teach children that electric cars can be fun to use and good to drive? By explaining that they work pretty much just like any other car except that you "refuel" at home. At least that's the tactic that Nissan has taken with its "An Electric Vehicle In Our Home" sub-site, which features a cartoon family, backed by annoyingly peppy music enjoying their new electric car (a Leaf, natch). The extremely irritating mini-site is designed to show how quiet the car is, how you can use it to go shopping, go visit grandpa, etc. It also has two "Nissan dealer representatives" who look an... Read More

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