• LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)
  • LOS ANGELES, CA - NOVEMBER 16: A general view of atmosphere at an evening with Chrysler and Fiat held at Chrysler Motor Village on November 16, 2010 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Chrysler)



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Back in January, Chrysler opened Motor Village in downtown Los Angeles. The hope was that the automaker could create a modern dealership with a customer-focused mission that would help increase market share in LA. Instead, the dealership is costing Chrysler nearly a million dollars.

It's official, folks. Motor Village LA, the posh dealership in downtown Los Angeles that Chrysler opened in California to serve as a showcase buying experience and test bed for innovative new Chrysler, Dodge, Ram, Jeep and Fiat stores, has been sold.

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