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Life-size Play-Doh Chevrolet Orlando appears on London streets

by Zach Bowman (RSS feed) on Mar 10th, 2011 at 8:28AM

Chevrolet Orlando Play-Doh Sculpture – Click above for high-res image gallery General Motors is building buzz for the Chevrolet Orlando in Europe with a rather unique guerrilla marketing campaign. The company crafted a full-scale Play-Doh model of the MPV and parked it in downtown London. The instillation weighs in at a staggering 1.5 tons and measures 15 feet long by almost six feet wide. If you're trying to work out the connection between Play-Doh and the Orlando, don't stretch your gray matter too hard. As it turns out, the connection has less to do with any correlation between... Read More

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