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Buick to expand line with coupe, convertible and wagon?

by Sam Abuelsamid (RSS feed) on Jul 23rd, 2010 at 4:27PM

Buick conducted another in its series of webchats and this time product marketing director Roger McCormack attended the party. One of the first real signs of the brand's rebirth came three years ago with the debut of the Riviera concept. Since then, Buick has focused on launching its mainstream, higher volume products like the LaCrosse and Regal, and the Riviera coupe has languished on the sidelines. However, McCormack says the coupe concept could live on as a production model. He acknowledged that a coupe is receiving "very strong consideration" and admitted that a convertible would... Read More

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