Just one model year after a complete redesign, Honda saw fit to make some pretty big changes to the Civic for 2013. Now, with the car about to hit dealers, we're getting our first look at the company's advertising direction for its high-volume compact car. Done as a comic-book-style action cartoon, this video is for the sportier Civic Si models and is obviously geared toward younger, more enthusiast-oriented buyers.
- Nov 29, 2012
2013 Honda Civic Si