Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.

The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.

In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

The only problem is that the phone number to call in was leaked out on an Internet forum the night before. That's left some contest participants crying foul, despite the fact that the lines themselves didn't open until 9:00 AM AEST, according to CarAdvice, who spoke to Jeep Australia's director of corporate affairs, Karla Leach.

Over 49,000 people downloaded the app and the call center responsible for the contest recorded 30,000 phone calls, with winners coming from all six Australian states. Aside from the leaked number, congestion on the phone lines was an issue, as well.

Many Australians voiced their frustration on the company's Facebook page.

"Absolute farce, number wouldn't even connect let alone ring," one commenter wrote. "Truly a waste of my time ‪Jeep Australia. How could you go through with the promo knowing full well the number had been leaked? Makes me feel a sense of animosity towards the Jeep brand," wrote another. There was also talk from some commenters of a class-action lawsuit.

Jeep, though, seems to think that some of the sour grapes are simply due to those who didn't win.

"We are overwhelmed with the amazing participation in the Jeep 'The World's Most Remote Dealership' promotion. There were over 30,000 calls made this morning for the chance to buy just 10 vehicles. So we can understand that some people are disappointed that were not successful," Leach told CarAdvice.

What do you think? Is Jeep at fault for the number being leaked? Does it even matter, since the lines didn't open until a pre-determined time? Scroll down and have a look at the event's commercial, and then have your say in Comments.


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    • 1 Second Ago
  • 25 Comments
      skoobey
      • 5 Months Ago
      Maybe people should realize that this is a marketing stunt, and not a sale event. At the same time, Jeep should play it smart and give those who couldn't connected, but tried, which is easy to prove via mobile operator a discount say 5% dollars to a purchase of any FCA product, and everyone will be super happy.
      mitytitywhitey
      • 5 Months Ago
      "Sure..." to the 29,990 people who didn't win. "If only the number had not been leaked you clearly would have been 1 of 10...." Lol. This is like open tryouts for the Olympics. 99.9% would apply for comedic or 'bucket list' value only.
        Kate Edwards
        • 5 Months Ago
        @mitytitywhitey
        It's disappointing that this article comes across this way. There more to it than this. I wish the author would update this article to reflect the truth.
      b.rn
      • 5 Months Ago
      If it hadn't leaked, 30000 people called, and only ten got it, would they complain then? Of course they would. Sorry that you couldn't buy a Jeep at a 75% discount. Get over it.
      v6sonoma
      • 5 Months Ago
      Because the phone lines would have been SOOOOOO much less crowded had it not been leaked.49k downloads means all but 10 were screwed anyways.
      RobG
      • 5 Months Ago
      The issue here isn't the phone number... it's phone line capacity. I'd be content to lose by getting busy signals, or by not being one of the first ten... but to call repeatedly and never even get a connection, that's just lame. It's one of the reasons I never try to call into the more popular radio talk shows... you can never get through. If they do something like that here, they need to do it so it doesn't require a phone... like over the 'net or something.
      Brad Barnett
      • 5 Months Ago
      The "winners" still have to pay $10,000 for one of the ugliest vehicles to carry the Jeep name, so did anyone REALLY win?
      alexkoolur
      • 5 Months Ago
      People are getting slaughtered in the world, and this is what is upsetting people ? They feel entitled to win silly promotions ? Get a life everyone ...
      Edsel
      • 5 Months Ago
      The new Cherokee is worth $10k
      jesscott
      • 5 Months Ago
      Loser Cry babies. Better luck next time whiners
      Scott Franks
      • 5 Months Ago
      If your readers new why we Aussies were complaining, I am sure your readers would jump on board. if this happened in the USA i am sure we would be reading the one sided story scratching our heads thinking what the. here is our petition please read then you might understand. https://www.change.org/en-AU/petitions/accc-investigate-chrysler-australia-s-jeep-s-most-remote-dealership-promotion
        nettsu
        • 5 Months Ago
        @Scott Franks
        It fit was the US there would probably already be a lawsuit
      Mark New
      • 5 Months Ago
      Some points have not been included in this story that is very important to note on why us Aussies are fuming at this The lines opened BEFORE 9am those who had got the number the night before got to ring BEFORE 9 and were awarded the cars PRIOR to the honest general public getting the number at 9am. At least 1 winner was boasting online how their father worked for Jeep and got the number prior to the day from them with the heads up that the phone lines would open early for those in the know. This is what the issues are and that's why we are angry, if everyone got the number at 9am and we didn't win fare and square then fine such is life but this competition was rigged and flawed
        jonnybimmer
        • 5 Months Ago
        @Mark New
        "those who had got the number the night before got to ring BEFORE 9" Ah, this changes things IMO. If it were just a case of some insiders getting the number beforehand, well, unfortunately information leaks happens all to often. But if they actually could get through before the number was released, that's like letting people into a boutique through the backdoor for a shoe release while everyone else is still queued up out front. Yes that also happens quite often, but at least you can place the boutique (Jeep's ad firm or whoever was running the contest) directly responsible for cheating others out. On a separate note, if "At least 1 winner was boasting online how their father worked for Jeep" is true, wouldn't contest rules prevent employees and their direct contacts (like family members) from being eligible? This is the case for many contests here in the States.
      GR
      • 5 Months Ago
      Am I the only person who thinks the front isn't as bad as everyone seems to think but absolutely hates the rear? The rear is atrocious to me. I hate it far more than the front's odd design.
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