Joey Ruiter is fed up with what cars have become, so much so that he did something about it. The product designer based in Michigan built his own vehicle: the Reboot Buggy.

The box on wheels reminds us what cars once were - crude replacements for the horse and buggy - and is his interpretation of what they should be: a form of transportation, stripped down to the bare minimum. You can read about the details of the buggy in a previous post, but the Reboot Buggy is really one of those cases where less equals more. Amazingly, it can be driven on the street, but it also can tear up just about any off-road or on-road environment one throws at it - at very high speeds; 470 horsepower, long-travel suspension and 40-inch tires can do that.

Baas Creative recently made a video about the Reboot Buggy, which you can watch below. Aside from the jumps, the flames and the other full-throttle antics, the six-minute film explores the depths of Ruiter's mind and has a very high production value. It's definitely worth a watch.

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    • 1 Second Ago
      • 1 Year Ago
      Cool rig to drive? Yeah, looks like it (though the lack of a roll bar is a little concerning for something that can hit 150mph and jumps). And I like how simple it is too, kinda like an Ariel Atom for off-roading. But some of the crap he's spewing gets really annoying. "Why do we have covers and covers of paint?" - Because we (mass population) likes cars with really deep, shiny colors that will help prevent the body from rusting away in 20 years. "I wonder if I could pull up to a nice hotel and get it valeted" - What car nowadays has that issue? You think this buggy solves that problem? The whole "what's it supposed to be?", "it's doing it!" nonsense. It's a street legal buggy. There, wasn't that hard to say. And lastly, the whole "just buying things are lame, you should build them or have them passed down or find them" bit. Yes, I am impressed and respect how you made your own buggy and it looks to be of good quality, but did you really just "find" those Bilstein shocks? How about that crate motor? Probably coming off a bit like a "hater" here, but the whole "reminds us what cars once were" just gets real old, real fast. There have been many companies out there making "pure and simple" vehicles (Ariel, KTM, Caterham, Morgan, etc.) and companies that focus on "what cars once were" (ICON, Singer, etc.). Would have been better if he just said, "Hey, check out this well built, badass buggy I built! It's super simple, super fast and street legal. Want something cool too? Go out there and make something too!" His commentary at the 5:00 mark on is positive, but the rest of it would have been better off with engine noise.
      • 1 Year Ago
      Cool to watch but for chrissakes it's a shop project, not some philosophical treatise.
      • 1 Year Ago
      Wow!! A class 1 buggy with a box for a passenger compartment and rows of lights front and rear. How original, what a smart hipster! How can you take an established invention and make it less functional and call yourself a purist! Slow news day?
      • 1 Year Ago
      No innovation here. Come up with an electric version like EVWest and that is future tech!
      • 1 Year Ago
      Video of my 1986 Toyota 2x with Fab Tech suspension was more exciting than that (I actually cleared the camera).
      • 1 Year Ago
      Read below to see that Autoblog really does have some of the worst commentors on the internet... I'm kind of upset to see so many people ripping this guy apart. He built something with his own hands that defies common rules. That's the whole point of it. I thought the whole video and his views are awesome. Rock on man.
        • 1 Year Ago
        The buggy does look fun, and his views are interesting. However the two clash with each other. That's why most others here are "ripping this guy apart" __ - I want to make a super-basic vehicle, like they used to be __ - I want to make a fire-breathing dune buggy with the suspension from a Baja 1000 racing truck PICK ONE.
      • 1 Year Ago
      Build quality looks like it might be decent, but the design is poorly thought out. suspension geometry looks questionable, and why is it only rear wheel drive? In addition, the thing is ugly for no reason. Why highlight crap like this?
      • 1 Year Ago
      • 1 Year Ago
      Very cool and unique V8 home-brew buggy, looks like much time, money and effort went into it... but can we please stop with all the "rebirth of the automobile" nonsense?
      • 1 Year Ago
      Thats one suped up mars rover...
      Riley C.
      • 1 Year Ago
      Okay, that video was flat out awesome. It had many amazing points that I had to definitely think about how I was living my life.
      • 1 Year Ago
      Like the way he thinks...break the rules to move forward!
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