Nobody has ever accused the all-new 2013 SRT Viper of being slow, but even with the rebounding economy the high-performance coupe seems to be suffering from slow sales out of the gate. According to Automotive News, the Viper has sold 426 units since it went on sale in February with an additional 565 unsold units sitting around in dealer inventory, which shows that SRT was a little too optimistic in its initial sales expectations for the Viper.

The company was originally hoping to sell around 2,000 Vipers each year, but in light of this inventory excess, SRT is said to be scaling back production of the Viper and reassigning workers (the report says no workers are being laid off) from its Conner Avenue Assembly plant to other plants near Detroit. Sales figures excluded, this is definitely not the start the company was looking for on its revived sports coupe – especially after losing head-to-head track battles with the Chevy Corvette (both the C6 ZR1 and C7 Stingray) in comparison tests.

To help spark sales, SRT boss Ralph Gilles is taking his enthusiasm to dealers in the Southeast next month where customers will have the opportunity to test drive factory-owned Vipers. This comes in response to dealers being reluctant to let too many people test drive the 640-horsepower coupes in their inventory.


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  • 186 Comments
      Paul P.
      • 1 Year Ago
      My brother looked at a new Viper, as he really liked how they went back to the more coke bottle shape. The MSRP on the car he looked at was $115,000 plus an $8,0000 "dealer market adjustment price." Almost $125,000!! He felt it was just too much money. He paid $55,000 in 1994 for his RT-10 and he just didn't see the new car being worth well over double what he paid for that car. He told the dealer to give him a call when they're willing to sell it for under $100k.
        ChrisJC
        • 1 Year Ago
        @Paul P.
        It's called inflation. That and the only thing similar to a new viper and a 1994 RT-10 is the name. I do agree that the price is aspirational and maybe necessary to make a profit.
        Dave
        • 1 Year Ago
        @Paul P.
        Definitely the price- look on cars.com at the ones in inventory... There's a bunch of them that range from 140-195k. Way more $$$ than the previous version.
      z28ssx
      • 1 Year Ago
      Awesome car, but it is very expensive when compared to the Stingray
        • 1 Year Ago
        @z28ssx
        [blocked]
          AcidTonic
          • 1 Year Ago
          The article directly says the stringray was also compared.
          AcidTonic
          • 1 Year Ago
          Not worthless when I'm proving you incorrect..... Quiet down child, we're trying to have a discussion here. All I see is your posts all over the place harassing everyone. YOU are the troll. I'm just a guy with unpopular opinions but I'm not running around name calling and harassing people like you are. There's a big difference.
          • 1 Year Ago
          [blocked]
          protovici
          • 1 Year Ago
          @Aaron, You mad, bro?
          • 1 Year Ago
          [blocked]
          K9H20
          • 1 Year Ago
          Gotta agree with z28zzx, the new Corvette is exactly what it has been and will continue to be compared to, especially now that the Vette is for sale, fair or not.
      protovici
      • 1 Year Ago
      Ford and Chevy are taking all the fun out of Viper. Though an awesome looking car, it is not the king of the hill in the performance sector. Corvette can handle it and even the GT500 (4 seats) can reach 200 mph, though lose on the curves to the Viper. If you go with the GT500 (pulley change) and purchase a GT for daily driving... Viper is mostly a fast show piece. I imagine it depreciates much less if your a collector. But whatever, I like them all.
        • 1 Year Ago
        @protovici
        [blocked]
          protovici
          • 1 Year Ago
          Well, a car that can hold 4 people (minus comfort), produce over 660 hp, no gas guzzler tax, under $70K... Can be compared to a lot of vehicles outside its realm. Example was to show you can get a better bang for you buck in the performance sector with lesser of a car or the Corvettes.
      GVIrish
      • 1 Year Ago
      "To help spark sales, SRT boss Ralph Gilles is taking his enthusiasm to dealers in the Southeast next month where customers will have the opportunity to test drive factory-owned Vipers." Where might I sign up for these Viper test drives?
        Billy Farmer
        • 1 Year Ago
        @GVIrish
        lol good luck with that, the republicans have a better chance of voters forgetting their gov shut down then i think any joe coming in to test drive viper, factory own or not!
      superchan7
      • 1 Year Ago
      The price point is a little too high. When dealers are getting units priced at $140k, people at that level are looking at 911 Turbos, AM Vantages and other cars with more heritage. This needs to be priced like a super-Corvette like the old one was. That's how people see the Viper, a more hardcore Vette with a crazy V10, an outrageous body and terrible ergonomics. It needs to keep that philosophy, otherwise it loses badly on brand cachet. Also, echoing the other "economy, stupid" statements. People no longer have 1980s/1990s buying power.
        PatrickH
        • 1 Year Ago
        @superchan7
        Supercorvette was the ZR1, which costs $110k
          superchan7
          • 1 Year Ago
          @PatrickH
          The ZR1 handily outperformed the Viper of the day. The Viper would have less trouble at 90-100k, but are dealers getting units at that equipment level?
          Cory Stansbury
          • 1 Year Ago
          @PatrickH
          It did? In what measure? Despite 40 more HP, it was nearly identical to the Gen IV VIper on the only day they were compared head to head. It was a little faster in some areas, whereas the Viper was faster in others (like time to 150). The ACR clearly had the ZR1's number on the track too. The ZR1 was/is a great car, but it certainly wasn't a noticeably faster car.
        PatrickH
        • 1 Year Ago
        @superchan7
        Yes, let's talk about one loaded to the gills, instead of the regular one that starts at $99k,
      ferps
      • 1 Year Ago
      so there's no market for a $100k "blue collar" sports car. And with an 8.4L engine, they won't be able to sell it in most of the rest of the world.
      Gator
      • 1 Year Ago
      The car is bad ass. But why would you almost spend double what the new stingray Corvette cost and get the same performance.....
      chrismcfreely
      • 1 Year Ago
      Buy one, get one 50% off.
      Joe
      • 1 Year Ago
      Test driving inventory vehicles in the Vipers case would be an excellent way to trim inventory.. No but in all seriousness, the Viper is a car that will kick your ass if you make a mistake, I can see why dealers are reluctant to let people test drive their inventory cars, because those are probably the only ones in their respective dealers inventory.. and no one wants to be the sales representative who has to tell the boss that their last customer just put the $100,000+ pride of the dealership into the ditch.
      Avinash Machado
      • 1 Year Ago
      Rename it Dodge Viper.
      Joe
      • 1 Year Ago
      Nice one putting the rebounding economy line in there in the midst of a government shutdown. How much did your publicist pay you for that one?
        brandon
        • 1 Year Ago
        @Joe
        Wait, you mean the "non essential workers"? Maybe we should dump the "non essentials" altogether as they don't seem to be affecting the day to day at all. So obviously unneeded.
      ET
      • 1 Year Ago
      Maybe if it looked like this it would sell better... http://img5.imageshack.us/img5/6767/kfzg.jpg
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