In March of 2012, Nissan announced the return of its historic Datsun brand. Datsun used to represent the Nissan brand in a number of markets, but its badge hasn't been worn on a new model since 1981. In 2013, though, it has been relaunched as the Japanese manufacturer's budget offering in the emerging markets of India and Russia.

The model that will lead that charge, at least in India, is the Go, a car that pays tribute to the very first Datsun, the DAT-GO.

The operative term with the Datsun brand is: "budget offering." Don't step inside the Go and expect beautiful hides or brushed metals (it's being sold in India, after all). The instrument cluster features a simple speedometer, while the five-speed manual and the center stack above it are rather barren. It's not without luxuries, though, as iPod-style connectivity is available through a Mobile Docking Station.

The five-seat, five-door Go is powered by a 1.2-liter engine, although we can't for certain say how many cylinders or how much power is on offer. What we do know is that the console mounted five-speed manual is the only transmission choice, so far. It's positioning is said to maximize space for the two front-row occupants. Certainly, it looks rather roomy based on the images.

The Datsun Go will arrive in Indian dealers early in 2014, and will start at 400,000 rupees ($6,665 at today's exchange rates). Scroll down to see a video on the relaunched Datsun brand along with the Go's press release.
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Datsun is Back

July 15 – Gurgoan, India – The Datsun story began a new chapter Monday with the world premiere of the returning brand and its first model, the GO.

CEO Carlos Ghosn unveiled the attractive hatchback at a showcase event in India, with Datsun joining Nissan and Infiniti as Nissan Motor Company's third marque.

"We're bringing it back and giving it a modern shape, with modern technology that is particularly aimed at the high-growth market, addressing the segments where Nissan has no offer," said Ghosn.

The new model's name was inspired by the first Datsun, the DAT-GO, launched almost a century ago in Japan.

The all-new GO, on sale in India from early 2014, promises to combine space for five with impressive fuel-efficiency and acceleration at a price well below 400,000 rupees ($6,700).

More new Datsun vehicles and markets are planned, with the brand debuting in Indonesia, Russia and South Africa by the end of next year.

The world premiere of the GO at Delhi's Kingdom of Dreams had a touch of Bollywood, a debut in the nation where Datsun is seen contributing half of Nissan's group-wide sales by 2016.


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    • 1 Second Ago
  • 69 Comments
      Avinash Machado
      • 1 Year Ago
      Nice basic car.
      xspeedy
      • 1 Year Ago
      All Go, no show.
      cpmanx
      • 1 Year Ago
      I miss the sheer oddity of the old B210, F-10, and other nutty Datsun shapes of the 1970s. This one seems well suited to its mission, but I was rather hoping for a return to full-strength Japanese styling.
        cpmanx
        • 1 Year Ago
        @cpmanx
        Sorry about the double post. Site was acting up.
      bK
      • 1 Year Ago
      I would buy this anytime anyday over the Tata if I was an Indian living in India....
      hans wee
      • 1 Year Ago
      shares a platform with the micra / nissan cube.
      Narsimha
      • 1 Year Ago
      The Datsun name was used up until 1986 - not 1981 as stated. At least in South Africa as far as I can recall.
      jcnspots
      • 1 Year Ago
      I'd buy one. Just add AC and I'm good with it.
      Paulevalence
      • 1 Year Ago
      how cute. I wish them well for the sake of the name
      Bill
      • 1 Year Ago
      I kind of like the dash-mounted parking brake, and the dash cubbies and shelves, but on second look there appears to be no conventional glovebox. Probably no airbag, so whats all the dead space in the dash then? That shift lever looks way long. I still like the Ford Figo in that market, but this is probably almost half the cost so no real comparison.
      artandcolour2010
      • 1 Year Ago
      needs a few more creases and contour lines. OMG. So much for hoping for a continuation of the cleanly styled and now classic 510s.
      JHOFF
      • 1 Year Ago
      What I dont understand is why we dont get cars like this in the states. People that have bad credit or dont need much in a car, could use something like this. Just basic transportation from point a to point b. I do must of my driving in town, and would love to have something like this to travel around town.
        jcnspots
        • 1 Year Ago
        @JHOFF
        Because the majority of Americans are soft and demand all the gadgets and toys common in $30,000 cars today. Which is why they're $30,000 cars.
        csgill75
        • 1 Year Ago
        @JHOFF
        My Guess is this car probably wouldn't pass the Safety standards we have here in the US. For the car to be as cheap as it is, I am sure there are corners cut someplace.
      The Wasp
      • 1 Year Ago
      Bring it to the US!
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