2011 Cadillac Escalade Hybrid Platinum
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General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts – and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.

That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.


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    • 1 Second Ago
  • 72 Comments
      SethG
      • 2 Years Ago
      GM still isn't getting it. Customers don't want "differentiation." They just want good cars that live up to their price point. The Escalade interior shouldn't just be "different" from a Tahoe's. It should be BETTER. Much better. $40K better. It shouldn't take a survey to understand this. To the extent that GM offers different models under different nameplates, of course there should be differentiation. If the cars are the same it just doesn't make sense to manufacture, market and sell them as different.
      kg363
      • 2 Years Ago
      About differentiating the SUV's from the trucks; I, for one, WANT my tahoe to look like a silverado.
      clquake
      • 2 Years Ago
      The Escalade is still the worst luxury vehicle being produced today.
        OptimusPrimeRib
        • 2 Years Ago
        @clquake
        Even worse than a Lincoln Navigator?
          merlot066
          • 2 Years Ago
          @OptimusPrimeRib
          What makes the Navigator worse than the Escalade? The fact that it's a Lincoln. At least they figured out how to throw in a different center stack and seats. My boss has an Escalade and we rent Tahoes for airport runs on a regular basis, aside from the fancy gauge cluster the interiors are the same.
          clquake
          • 2 Years Ago
          @OptimusPrimeRib
          Rephrase. The Escalade is one of the bottom two luxury vehicles being produced today.
      Alfonso T. Alvarez
      • 2 Years Ago
      Really, that is what you are willing to attach to your name? "Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe." Um, NO!!! Seriously, you are clueless to make a post that contains gibberish like this - do you have no shame? People that report to me have Chevy, GMC and Cadillac versions of their full size utes - the Chevy has nowhere near the same interior quality and content as the Yukon Denali, let alone the Escalade! Sometimes I wonder why some of you are continuing to try to make a living in this area when you are clearly not qualified! To those who are commenting after me - go to a dealer and sit in each; now if you were to ride in each the differences would be even more obvious. There is a reason that GM owns over 70% of the full size SUV market, year in and year out - they have this segment nailed!
        micha423
        • 2 Years Ago
        @Alfonso T. Alvarez
        The vehicles and their associated segments that I referenced above were categorized according to R.L Polk (leading provider of US Vehicle Registration Data). The Escalade/Denali/Yukon/Yukon XL/Suburban are NOT categorized as a "Full-Size SUV"...they are of the 'Large SUV Segment" (Here's a link so you can actually research the categorization of vehicle segments: https://www.polk.com/) Furthermore, your ethnicity had absolutely no relevancy to my dry cleaning comment (maybe if you were Asian, I could somehow, remotely understand how it could be interpreted in that manner). Rather I was mocking your arrogant ,"People that report to me have Chevy, GMC and Cadillac..." comment, as most people would word that statement as in "my coworkers have Chevy, GMC etc.", but clearly you have some ego/inferiority complex.... Hopefully the people that report to you aren't providing you with your information regarding the vehicle classifications in the United States, as they might deserve to be mopping the floors as well....
        micha423
        • 2 Years Ago
        @Alfonso T. Alvarez
        Fullsize SUV Market Share (via R.L. Polk Registration Data for the Last 13 Months in US) 1st Place: 18.01% Jeep Grand Cherokee 2nd Place: 15.1% Ford Explorer 3rd Place: 15% Honda Pilot 4th Place: 14.4% Toyota Highlander 5th Place: 6% Acura MDX While I understand that you were referring to the "Large SUV Segment" and not the "Fullsize SUV Segment" that you wrote, the fact that you arrogantly condescend someone's OPINION, yet cannot get simple/relevant facts straight, makes you look like a tool... By the way the "Large SUV Segment" currently only represents 2.3% of the US Retail Automotive Industry...that's why most OEM's do not offer a vehicle to compete in that segment, let alone 6 like GM (Escalade,Denali,Yukon,Yukon XL,Tahoe,Silverado) Now, go pick up my dry cleaning...
        carfan
        • 2 Years Ago
        @Alfonso T. Alvarez
        as a European businessman who travels a LOT to the USA, and who knows more about americans than Americans themselves do, I would say you should not worry too much about the average American like this "nicka234" guy relative to being condescending to hispanics. These people are the most uneducated, illiterate, uncultured, peasant, unethical morons on the earth. This guy should get not only your shirt from the cleaner, but should take your shitty underpants TO THE CLEANER. I have known in my dealings in America many businessmen of hispanic heritage who can put these ignorants under the table in a heartbeat when it comes to respect, honor and honesty
          micha423
          • 2 Years Ago
          @carfan
          @carfan The Dry Cleaning comment I made was simply mocking his unprovoked and irrelevant reference to the fact that "People that report to me have Chevy, GMC and Cadillac...", so I joked that he should pick up my dry cleaning, as in he is an intern or administrative assistant...as to how you interpret that as a racial rant is beyond me???
      Luke
      • 2 Years Ago
      In reference to the Sierra and Silverado looking different... One has a bowtie and big bar and four headlights on the front, the other has a G-M-C, no bar and two headlights (at least in the HID configuration). Isn't that enough?!?! GM designers seem to think so.
      Lucky Vanos
      • 2 Years Ago
      GM will get complacent again & within 10 yrs be filing chapter 13. Junk in Junk out should be GM slogan
        Jerry
        • 2 Years Ago
        @Lucky Vanos
        i.e. 2013 Malibu, Buick Encore, XTS
      Rob J
      • 2 Years Ago
      It really boggles my mind why consumers still buy the Escalade. It's not really that nice to be in, it's not that good looking, it is really not that cheap even compared to a LX or GL.... I mean... It's big and that is about it. Maybe it's a "I only buy American thing" which is kind of messed up.
        Alfonso T. Alvarez
        • 2 Years Ago
        @Rob J
        I'm pretty sure you have never ridden in an Escalade with that statement. Why don't you try to get a ride in one and then get back to me.
          Jerry
          • 2 Years Ago
          @Alfonso T. Alvarez
          clquake, I would take an Escalade over a BMW X# or a Land Rover. At least it would hold together and could handle terrain.
          M-M
          • 2 Years Ago
          @Alfonso T. Alvarez
          @Jerrry - Come on now.. you really think people are taking there Escalade with 20's off-roading?? With how bad they rattle after 20k of being driven on pavement I can't image what they would be like after being off road.
        Fixitfixitstop
        • 2 Years Ago
        @Rob J
        I've been in many Suburbans and a few Avalanches. I don't see how the much higher price of the Escalade is justified.
          jtav2002
          • 2 Years Ago
          @Fixitfixitstop
          Because it has a Cadillac emblem on it. I know it's shocking, but some people are brand snobs. Same reason people will bare bones low optioned entry level BMW 3 series cars when they could buy a non luxury fully loaded car with more options. Is there anything wrong with that? No. But some people just want the name. Same with this. Sure you could get most of what you get in a Tahoe. But Cadillac sounds better than Chevy to alot.
      • 2 Years Ago
      [blocked]
        blasds78
        • 2 Years Ago
        I wouldn't call out the Lambdas collectively. The Outlook and Acadia...okay. The Outlook is dead, unless you count the lazy "redesign" of the Acadia and its recycled Outlook parts. The Traverse and Enclave look nothing like each other or the Acadia.
          SethG
          • 2 Years Ago
          @blasds78
          I like the Lambdas but disagree completely. There is decent differentiation in terms of body panels and interior shapes but there's no hiding that these cars are more the same than different. But the problem isn't differentiation as much as meeting the buyer's expectation. Start poking around an Enclave and it feels a lot more like a Traverse than a JX or MDX and that's where they need to compete. It's OK to use the same platform as a jumping off point but you still need to think fresh with each model. Sit in an Enclave and you clearly see the designer's marching orders: Keep the same layout, same seats, same switchgear. You may change some materials and the shape of the vents.
        Jerry
        • 2 Years Ago
        Management was largely unaffected by the bankruptcy... A few people were shuffled at the top, but mid-level management was untouched. They are the ones who maintain day to day business and should have been blow out during bankruptcy.
      Sam Patton
      • 2 Years Ago
      GM is so clueless it's pitiful. A company only our government could love.
        Rr778
        • 2 Years Ago
        @Sam Patton
        Clueless as to what? Have you seen the hp/mpg on some if their vehicles? If they are clueless then what does that say about the German brands whose hp/mpg numbers lag far far behind?
        Rr778
        • 2 Years Ago
        @Sam Patton
        Not to post a million times but the BMW z4 335s has no power hp and only manages to match the vette mpg on the highway? How Chevy managed to coax 26mpg out of a 6.2l v8 and BMW couldn't do better out of a small 3.0 turbo is mind boggling. Even Porsche even fails to beat the vettes highway mpg with its 911 turbo s and it's small displacement turbo motor. Note: I don't a Chevy
          Rr778
          • 2 Years Ago
          @Rr778
          @you? General Motors ability to out engineer other luxury automakers in the drivetrain department is truly astonishing. It's almost like some of the luxury automakers either don't have the resources or just aren't interested in having premium quality motors .
          ابوذر ڀرڳڙي
          • 2 Years Ago
          @Rr778
          Corvettes HP/MPG figures are impressive but it weighs 300lbs less than the Z4. The Z4 puts out about 80HP less but weighs more and while it matches the Corvette's highway MPG it gets 2 MPG more in the city. The Corvette also has 2 overdrive gears which probably helps it a lot cruising on the highway.
          ابوذر ڀرڳڙي
          • 2 Years Ago
          @Rr778
          I'm arguing that it's not as astonishing as you claim it is. With having 300lbs less weight, 2 overdrive gears and ALSO It's skip shift! You go from 1st gear to 4th gear and then you go into 5th and 6th which are BOTH overdrive gears. Those are the reasons it gets the EPA MPG that it does and how it can avoid the gas guzzler tax. Even without those features would it have a better hp/mpg ratio than a Z4? It's very likely but it sure wouldn't be ASTONISHING by any means. How about the Mustang 5.0 getting better MPG than the Corvette with the same amount of power and weighing 330lbs more?
        OptimusPrimeRib
        • 2 Years Ago
        @Sam Patton
        Sot the ATS, CTS, Corvette, Lacrosse, Regal, Acadia, Enclave, Equinox, Cruze, Volt, and Camaro are all bad cars? A stupid comment only a Fox News follower would approve of.
          blasds78
          • 2 Years Ago
          @OptimusPrimeRib
          You were so close to scoring a point....and then fumbled when you resorted to insulting.
      Jonathan Wayne
      • 2 Years Ago
      I will believe it when I see it.
      Sam Patton
      • 2 Years Ago
      Why would you make a car such as the Malibu which although it has the same interior room as a Cruze is bigger, heavier, and thirstier. Did they not look at their competitors trucks during the redesign??? The design, both interior and exterior, is hideous. Good luck with that! The Volt was a great idea but a 4 SEATER??? I call that a major design flaw. How many people can you alienate right from the start? They need to rethink the platform.
      techie69
      • 2 Years Ago
      The King Kong weight still remains.
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