Chevy planning luxury 'High Country' Silverado trim to take on King Ranch, Longhorn rivals
The new Chevrolet luxury pickup may need more than that to out-lux the F-150, however, as Ford has already rolled out a new Limited trim with a bevy of additional features and a sticker price of $52,455 (before $995 in delivery fees). Currently, the top Silverado 1500 is a crew cab LTZ with full options cost in the mid–$40K range, still well below competitors' selections.
GM already has a luxury pickup in the form of the Sierra Denali, and word is that the Cadillac Escalade EXT will not return when the Escalade is redesigned. The Silverado High Country would theoretically allow the Sierra Denali to move further upmarket to account for the discontinuation of the EXT.
According to AN, the "High Country" name comes from a trim of the Chevrolet Blazer offered in the 1980s, which had gold wheels and a paint scheme that faded from black to gold on the lower body. The Silverado High Country probably won't receive that treatment, but there will likely be a lot of alterations for the new premium model. As the same dealer quoted above also noted, "If it's on the King Ranch, we're going to have it."
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