Say the idea of an upscale pickup like the Ford F-150 King Ranch or Ram 1500 Laramie Longhorn appeals, but you're decidedly a Chevrolet buyer and would only consider a Silverado. According to an Automotive News report, General Motors is working on a new top-end trim for the Silverado, called "High Country," and it will have a "Western flair and unique leather," according to one dealer at the national Chevrolet dealer meeting in Las Vegas this month. GM did not comment on the details of the new vehicle or discuss pricing, though the competing models from Ford and Ram have pricing that can easily top $50K.

The new Chevrolet luxury pickup may need more than that to out-lux the F-150, however, as Ford has already rolled out a new Limited trim with a bevy of additional features and a sticker price of $52,455 (before $995 in delivery fees). Currently, the top Silverado 1500 is a crew cab LTZ with full options cost in the mid–$40K range, still well below competitors' selections.

GM already has a luxury pickup in the form of the Sierra Denali, and word is that the Cadillac Escalade EXT will not return when the Escalade is redesigned. The Silverado High Country would theoretically allow the Sierra Denali to move further upmarket to account for the discontinuation of the EXT.

According to AN, the "High Country" name comes from a trim of the Chevrolet Blazer offered in the 1980s, which had gold wheels and a paint scheme that faded from black to gold on the lower body. The Silverado High Country probably won't receive that treatment, but there will likely be a lot of alterations for the new premium model. As the same dealer quoted above also noted, "If it's on the King Ranch, we're going to have it."


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  • 39 Comments
      Andy
      • 2 Years Ago
      I thought that's what Denalis were for?? I guess there's plenty of rhinestone cowboys who want to overspend on a Chevy instead of a GMC.
      jtav2002
      • 2 Years Ago
      Fine with me. I see plenty of F150 Platinum's running around. If the market is there, why not. Personally I don't care for the luxury versions myself, but I know plenty who buy them.
      Spartan
      • 2 Years Ago
      I don't always drive luxury pickups, but when I do, it's an F-150 Platinum ;) I'm glad Chevy is finally getting in the game. They definitely need some branded special edition models because the Silverado LTZ doesn't hold a candle to a Ram Laramie or a F-150 Platinum.
      Avinash Machado
      • 2 Years Ago
      What about an off-road truck to compete with the Raptor?
      michigan
      • 2 Years Ago
      The battles in the mall parking lots are going to be fierce
      MyerShift
      • 2 Years Ago
      Why does GMC exist, again? Seems that GM might as well pull out their old playbook and have a duplicate of everything for every line. Hell, why not resurrect Pontiac and Olds while we're at it and throw in plastic body versions for Saturn!
        • 2 Years Ago
        @MyerShift
        [blocked]
          weagle99
          • 2 Years Ago
          GMC is a different looking vehicle from Chevrolet, and some people prefer the looks of the GMC. Where is the problem there?
          MyerShift
          • 2 Years Ago
          I don't usually agree with you, but I do here. I guarantee that some of these people defending GMC (how could they not turn a profit producing twin vehicles) are the very same ones that bit*h endlessly about ANY price overlap between Chevrolet/Buick/Cadillac automobiles OR clone cars like Cobalt/G5 or Chrysler's cloud cars.
      Proghog
      • 2 Years Ago
      GM basically has this already it's call the GMC Sierra Denali. *face palm* Hey GM how about you make a real offroad Silverado so you don't have to wuss out of 4x4 contests.
      RodRAEG
      • 2 Years Ago
      Because a work vehicle that can tow 10,000+lbs needs a luxury interior and a $60k price tag. A fool and his money...
        threefortyduster
        • 2 Years Ago
        @RodRAEG
        If you were the one who had to drive around all day towing 10,000 lbs worth of horses or race cars across the country, you might feel differently. Don't you like your office to be comfortable?
      whofan
      • 2 Years Ago
      "General Motors is working on a new top-end trim for the Silverado." Another reason GM should pull the plug on GMC. Problem with that is the last two generations of Silverados have been ugly. I like the design of GMC much better. I wish Chevy would use the Avalanche sheet metal for the Silverado.
      ozric427
      • 2 Years Ago
      That has to be the most boring uninspiring interior I have seen, it looks 10 years old.
      frost54661
      • 2 Years Ago
      Will these still come with drum brakes as well on the rear?
      xavier1421
      • 2 Years Ago
      Luxury and knobs shouldn't co-exist - at least when it comes to climate control.
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