We may love our cars, but we certainly don't spend much time with them.

The 2012 Emerging Trends in Parking survey by the International Parking Institute reveals a number of interesting facts about the place the vehicles we love spend the most time: Parking spaces.

According to the survey:
  • 30 percent of most traffic in a city comes from people looking for parking spaces.
  • Most cars are parked 90 percent of the time.
  • Urban planners, architects and politicians are the three groups most in need of a parking expert.
While often an afterthought, creating good parking spaces is essential in creating a more efficient, more sustainable and even more walkable environment. Parking lots need to be easy to enter, a breeze to leave and easy to pay for. If not, parking can make any place a frustration for someone to visit or live, the survey points out.

The survey also says emerging technology has become more important to parking planners, as they look for ways to electronically pay for a parking space, locate spaces while in a car and better plan urban spaces. It's obvious when you think about it, but only then. Our parking lots on the whole, it appears, need a lot of work.
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New Industry-wide Survey of Emerging Trends in Parking Finds All Roads Lead to Technology

Industry-transforming innovations are changing the way we park


(PHOENIX, Ariz. - June 11, 2012) According to the results of an industry-wide survey conducted by the International Parking Institute, increased demand for technology-related innovations account for half of the top ten trends in today's $30 billion parking industry. Among them, cashless, electronic, and automatic payment systems; real-time information about parking rates and availability via mobile apps; and wireless sensing devices for improved traffic management.

"Parking is all about mobility and connectivity," said Casey Jones, CAPP, chairman of the International Parking Institute (IPI), the world's largest association representing parking professionals and the parking industry. Jones shared results of the 2012 Emerging Trends in Parking Survey at the IPI Conference & Expo in Phoenix, Ariz. this week where more than 2,500 attendees, 220 exhibitors, and parking pros from 25 countries convened.

Jones says survey results reflect the demand for technology, sustainability, revenue-generation, and customer service that are converging to earn the industry new respect from Wall Street, Silicon Valley, and every drivable place in between, as forward-thinking planners come to the realization that parking matters to the design of more walkable, livable communities and to broader transportation issues.

More than one-third of those surveyed see the demand for green or sustainable solutions as a top trend affecting the parking profession. It is estimated that about 30 percent of the cars circling a city at any given time are doing so as drivers look for parking. Aside from the frustration factor, those cars are creating traffic congestion, viewed by survey respondents as being the single most significant societal change affecting the parking industry. From an environmental standpoint, that translates to incalculable amounts of wasted fuel and carbon emissions.

Jones explains: "If we can cut the time it takes drivers to find a parking spot by even a fraction, the difference in our carbon footprint is meaningful. And, that's what many new technologies are making possible."

According to respondents, the number one strategy for making parking more sustainable is energy-efficient lighting, followed by parking space guidance systems that aid in finding parking faster, encouraging alternative travel, automated payment processes, solar panels, renewable energy technology, and accommodating electric vehicles.

An increased focus on customer service is another significant trend cited.

"Parking professionals are continually striving to make the parking experience better," says IPI Executive Director Shawn Conrad, CAE. He explains that the parking industry has expanded to serve cyclists, those who car-share, those en route to shuttle buses or light rail, and even pedestrians who benefit from parking facilities that serve as mobility connectors.

A chief problem seen by survey respondents is one those in the parking profession are working hard to correct: decision makers need to consult parking experts earlier in the planning process to prevent a myriad of design issues and other problems later on. When surveyed about the most common avoidable mistakes, respondents cited such issues as "lack of vision to invest in mass transit systems to handle large movements of people," "inefficient layout and poor aesthetics," "failure to think about parking in the planning stages," and "overlooking important issues such as water and power sources, snow removal, entry/exit functionality, and how and by whom the facility will be used."

Survey results showed a dead heat between urban planners, local government officials, and architects as those who most need to better understand parking and all its complexities.

When asked where parking would best fit as a course of study at an academic institution, nearly half of respondents suggested that parking should become part of the curriculum at schools for urban planners. Runners-up were schools where business and public policy is taught.

"We're at a pivotal point in what has become a very dynamic industry," explains Conrad. "With new, high-tech tools, we have unprecedented ways to improve the landscape, enhance customer service, and support environmental stewardship. The optimism and excitement in this industry is palpable."

The 2012 Emerging Trends in Parking Survey was conducted in May 2012 among parking professionals by the International Parking Institute (IPI) and released at IPI's Conference & Expo. Results were tabulated and analyzed by the Washington, D.C.-based Market Research Bureau. A complete report is available at www.parking.org.


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  • 30 Comments
      Mike F.
      • 2 Years Ago
      Where does the "parked 90% of the time" statistic come from? It's not in the press release. To me that seems low; it means the average person is driving their car 2.4 hours per day, every day ... I don't think so. Unless there is a qualifier like 90% of the time that the vehicle isn't at it's home location.
      MAJikMARCer
      • 2 Years Ago
      I love our downtown, but I hate going to our downtown because of parking.
      GuyClinch
      • 2 Years Ago
      "I have also used public transit, I did that daily for nearly 2 years, but it's just not reliable enough and the bus schedule is such that I have to waste literally hours of my day sitting around waiting. Aside from those inconveniences it was financially much cheaper, but that proved to not be the only important factor." +1. This. I live in the city that claims to have the best public transportation system in the world. It stinks. It takes more then an hour to get to the airport from where I live and its only a couple of miles away. And that time can vary. And its inconvient to carry alot of baggage to the airport. Public Transportation is the most overrated meme on the internet. I don't own a car and haven't for ten years. But its not some great nirvana - it sucks. Zip Cars absolutely stink - literally as people don't clean them between uses - and no one would want to drive themselves where I live anyway.. The future really is self driving cars - they will be able to drive faster with better precision and coordination then humans and will be able to go park themselves miles from you and then drive back to you when needed. Public transportation which relies on sardine like packing to maximize efficency (yes a nearly empty train is VERY INEFFICENT) is going to have a hell of a time beating that..
      erak686
      • 2 Years Ago
      How about a mobile app that can give a live "Google Earth" style view of available parking spaces in bigger lots? Put sensors in each space that can detect the presence of a car or motorcycle and have them automatically report to the application. The overhead view should be able to be zoomed and navigated just like any other map application. Taken and empty spaces should be clearly marked. Then pay for the parking through the application as well!
      michigan
      • 2 Years Ago
      This should make anyone think twice before spending alot of money on an expensive car
      Andre Neves
      • 2 Years Ago
      This article/survey <-------- Cool story bro
      GreaseMonkeySRT
      • 2 Years Ago
      Who cares? The large majority of things I own sit and do nothing for 90% of the time. My TVs, microwave, dishwasher, guns, etc. What's the point?
        michigan
        • 2 Years Ago
        @GreaseMonkeySRT
        That's a good point - get rid of the guns
      Greg
      • 2 Years Ago
      I don't know where those places are, but around here, there's no way that 30% of traffic is from looking for parking. Also, I never pay for parking, so I think there are some bogus assumptions that foul the whole concept.
      • 2 Years Ago
      [blocked]
      Gorgenapper
      • 2 Years Ago
      Most cars are parked 90 percent of the time. ---- No sh*t? Wow, I never knew that.
      Shiftright
      • 2 Years Ago
      Lazy bastards!...
      Cruising
      • 2 Years Ago
      Well dam society for using the "Park" function on their gear selector. We did not ask them to include it in the car. lol
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