Mitsubishi Mirage headed to Canada, U.S. sales chances "50-50"
But Mitsubishi says it may not be as simple as dropping the new Mirage on U.S. soil and hoping for the best. The automaker has a reworked Outlander coming down the pike, and launching two models in close succession may make already scarce marketing dollars even harder to come by.
Then there's the fact that the new Mirage is a no-nonsense, bare-bones creation designed to appeal to the budget-minded buyers of South Asia. Mitsubishi has some reservations about unleashing the model on content-hungry Americans. Even so, Mitsubishi says the company has yet to reach an official decision about a U.S. launch.
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