Automotive News reports Mitsubishi plans to bring its recently unveiled Mirage to the Canadian market, and that the five-door hatch has a 50-percent chance of making it to U.S. buyers as well. Mitsubishi pulled the Mirage nameplate from the U.S. in 2002, but unveiled a new version of the car in Thailand just last month. At a smidge over 146 inches long, the tiny hatch would be a suitable competitor for the likes of the Chevrolet Spark and give dealers a much-needed product infusion. The company killed off the Eclipse, Eclipse Spyder and the Endeavor just recently and Mitsubishi showrooms are starting to look decidedly emaciated.

But Mitsubishi says it may not be as simple as dropping the new Mirage on U.S. soil and hoping for the best. The automaker has a reworked Outlander coming down the pike, and launching two models in close succession may make already scarce marketing dollars even harder to come by.

Then there's the fact that the new Mirage is a no-nonsense, bare-bones creation designed to appeal to the budget-minded buyers of South Asia. Mitsubishi has some reservations about unleashing the model on content-hungry Americans. Even so, Mitsubishi says the company has yet to reach an official decision about a U.S. launch.


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    • 1 Second Ago
  • 44 Comments
      aatbloke1967
      • 2 Years Ago
      It would make more sense to sell the B-segment Colt in North America instead. It was designed in Europe like the Lancer, has far more attractive styling, and pretty good chassis dynamics too.
        2o6
        • 2 Years Ago
        @aatbloke1967
        It's too old, though. All of it's competitors have been through a full model cycle, and are gearing up for the next one.
          2o6
          • 2 Years Ago
          @2o6
          I suppose you are right, but of the same token, the Fit/Jazz wasn't as old when it was introduced (2007, IIRC), and honestly didn't have too many competitors. The Korean twins were kind of trashy, and the Aveo sucked. The only real competitors was the Scion xD (xA and xB had just left production, and new xB was too big) and the Toyota Yaris. Then Honda didn't let the Fit stay too long and synchronized it with ther rest of the world by offering a new model. Can you picture the current Colt going against Fit, Fiesta, Sonic, Rio, Accent, Veloster and others? It's an old car....it needs a new model.
          aatbloke1967
          • 2 Years Ago
          @2o6
          "It's too old, though" It looks far newer than the model in the article, and it's a great car to drive. Whatsmore, it didn't hurt Honda importing a five year old Jazz to North America to get a foothold in the smaller segments.
      Camaroman101
      • 2 Years Ago
      Ill take a colt raliart
      CarCrazy24
      • 2 Years Ago
      I think there's a great amount of interest in a cheap simple car, the sort of car Geo or Hyundai made a few years back...why not bring a bare bones car that's around $10k? I think it would bring some great business into Mitsubishi showrooms, which aren't exactly full of customers these past few years.
      WILLIAM
      • 2 Years Ago
      I like it, but of course my tastes are different than most of my fellow Americans, who always seem to judge a product by whether or not it will impress others.
      MyerShift
      • 2 Years Ago
      Ew. Mitsubishi, for the love of God if you do not want to die in the U.S. do not bring this over. This screams cheap econo hatch of the 90's with bland styling to boot.
        • 2 Years Ago
        @MyerShift
        [blocked]
      Johnny Trailerpark
      • 2 Years Ago
      Keep it. America doesn't care about Mitsubishi products.
        AcidTonic
        • 2 Years Ago
        @Johnny Trailerpark
        Keep it. America doesn't care about Mitsubishi products besides the Evo. Fixed that for ya.
      Boston
      • 2 Years Ago
      The problem is not that it looks like a cheap car. The problem is that it looks like a cheap car from half a decade ago.
      NightFlight
      • 2 Years Ago
      Why? Why in the hell would they bring this hideous and cheap looking A segment vehicle instead of the B segment Colt? The Colt has a FAR better chance selling in volume than the even smaller Mirage would. The Colt is actually a decent vehicle, I drove a friends Ralliart version when I was in the UK about 3 years ago. It was a blast. Mitsubishi has completely lost the plot, and this just further proves the point.
        2o6
        • 2 Years Ago
        @NightFlight
        The Colt is very old, though. The basic model came out in 2002.
      Pat
      • 2 Years Ago
      On another note, Mitsubishi Canada has announced they dominate the pizza-delivery segment!
      Shiftright
      • 2 Years Ago
      No really, it's OK, we don' want it or need it. Really...
      carknowitall21
      • 2 Years Ago
      Who would buy this over an Accent, Rio or even Versa?
        NightFlight
        • 2 Years Ago
        @carknowitall21
        First off, this is an A segment vehicle and the ones you listed are B segment. That being said, there is no reason to buy this.
        Punch and Judy
        • 2 Years Ago
        @carknowitall21
        Who would buy any car without knowing the price? Basic cars are not the devil. Don't like 'em? Don't buy 'em. Problem solved.
      Synthono
      • 2 Years Ago
      Lifan badges would not be out of place on this thing.
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