Cooper Tires' special diamond-encrusted rubber

Forget spinning rims and diamond-decked grills, bling has entered a new frontier: diamond-studded tires. You read that right. To celebrate the diamond anniversary of its partnership with the British Formula 3 series, Cooper Tires has unveiled a set of racing slicks with diamond-encrusted logos.

Cooper's one-off set of bejeweled rollers was mounted on Rupert Svendsen-Cook's Formula 3 ride for a photo op, but understandably didn't see race duty. Cooper commissioned London jeweler JK Diamonds to customize the tires, which are jeweled with diamonds and Swarovski crystals. Each of the four Cooper logos was set with the gems and mounted to the tire with a super strong adhesive.

There's no word yet on when this technology will make its way to your favorite set of rubber, but with bling in desperate need of a new horizon, we're sure it won't be long. Click past the jump to see a video of the tires being made. Hat tip to Yogesh!

[Source: TheRichTimes]